These Female Fashion Entrepreneurs Are Changing the Way We Shop
Though at the upper levels of the industry, fashion is still a male-dominated business, it feels like many of the most noteworthy innovations in recent memory have come from women (which you know we’re here for!). Female entrepreneurs have been out there making the change they—and customers—want to see happen: Just recently we saw the big breaks of companies like Premme(a clothing line launched by bloggers Nicolette Mason and Gabi Gregg that makes legitimately stylish statement pieces in plus sizes), Fashion Tech Lab (an institution focused on innovating the sustainability space launched by fashion force Miroslava Duma), and Anti Agency (Lucy Greene and Pandora Lennard’s modeling agency made up of a cool, downtown crew that aren’t models by trade.) Out of all the thriving companies on our radar, there are three that stand out: The Modist, 11 Honoré, and Stitch Fix. They each target demographics that have been ignored in retail and aim to elicit a culture change in the industry—a shift we’ve seen overall as of late. Ghizlan Guenez started The Modist after years of not having a place to go to shop for modest clothing; Kathryn Retzer grew frustrated that designers weren’t making bigger sizes due to no retail outlet buying them and started 11 Honoré(alongside co-founder Patrick Herning) to do just that; and things are booming for Katrina Lake at Stitch Fix, where they make shopping a highly personal experience via customized subscription boxes.