These are the foods Canadians will be eating next year
Earlier this month, American eco-friendly chain Whole Foods Market came out with its predictions for 2018 – including floral flavours, root-to-stem, and sparkling beverages. Now, Loblaw has joined the fray. The food retailer recently released its second annual list of predictions about what next year has in store for Canadians.
From GIY (grow it yourself) to rediscovering traditions, the Loblaw Food Council arrived at its list of 2018 Canadian Food Trends after reviewing internal and industry data. The council is comprised of academics, chefs and dietitians, including Evan Fraser – Canada Research Chair on Global Food Security at the University of Guelph – chef and teacher Claire Tansey, and Jacob Richler, editor-in-chief of Canada’s 100 Best Restaurants.
Food waste has become increasingly high profile, with events drawing attention to the issue occurring around the world, and the release of Anthony Bourdain’s new documentary, Wasted! The Story of Food Waste. In this vein, Loblaw identifies “closing the food loop” as a trend for 2018, with Canadians expressing an increased interest in tending balcony gardens, backyard beehives and chicken coops; and making good use of leftovers to save time and reduce food waste.
“Many Canadians are having conversations about how to reduce food waste in their households,” Ned Bell, chef and food council member, said in a statement. “Using leftovers to make new and exciting meals throughout the week is one simple thing we can all do at home to help make this challenging issue delicious.”
With a renewed interest in baking – seen in the extraordinary international success of The Great British Bake Off (which inspired a local version in The Great Canadian Baking Show) – it’s no surprise that both cake (“occasional indulgences”) and retro-inspirations (“rediscovering traditions”) feature on the trends list.
“In an increasingly virtual world, Canadians are seeking food experiences that are novel, sensory and nostalgic,” Sanjay Khanna, futurist and food council member, said in a statement. “The faster the world changes, the more Canadians yearn for themes and variations on the familiar.”